Does the cute kid contest (which is a scam) have fake people posting positive reviews online about them?

So I was looking up the cute kid contest to see if i was a scam,( my mother in law wants me to submit pics of our little cutie) and it look like it is definitely a scam, but I noticed among the million or so negative reviews about how it was a rip off many many many people talking about how great it was. All of the positive reviews looked like they were written by an advertiser so my question really is, just how scammy is the cute kid contest site? are they so scammy that they write fake positive reviews of them selves to hide the fact that they are a in fact a scam? Since the world wide web is like the wild wild west in regards to enforcing law there really is no recourse for people who have been mislead by these fake positive reviews right? What do you think? and if you really did have a positive experience with this site and I'm totally wrong please tell me and tell me in a way that doesn't sound like a robo-marketer.